The Podcasting Moment

Coffee cup and smartphone playing a podcast

Podcasting is big right now as seen by the big media companies moving into the podcasting space now. The Boston Globe writes about the podcasting explosion locally and nationally, including Spotify’s acquisition of Gimlet Media and Anchor and how heavily invested in it that public radio entities are getting.

Podcasting is still not easy (yet) and there’s a significant learning curve if you want to do it right. It’s also difficult to stand out from the pack of all the other podcasts out there. In some ways, it’s like the days when blogging was transitioning from a hobby that a few people were turning into careers into professional advertiser-supported media platforms.

The article talks about the distributed nature of podcasting and how it would be a shame if one company became the gatekeeper and arbiter of podcasting, by which they seem to mean Apple, which had the first major podcast directory (and named podcasts after the iPod) but has not yet tried to control or monetize it. And while I’d guess that most people still find podcasts through Apple, there is a lot of competition in directories by Google Play, Stitcher, TuneIn, podcast apps, and newcomers top the space like Spotify and Pandora.

But podcasts still have the problem that they’re hard for average people to find and consume. They have to download apps and subscribe to feeds, if they can find them, or listen to shows in open web browsers. It’s not like saying, “Watch that new show on Netflix or Hulu or Amazon Prime.”

But it’s getting easier. If you have an Amazon Echo or a Google Home, you can say, “Alex/OK Google, play [Podcast Name] podcast,” and as you include the word “podcast” at the end, it should play it with no further fuss.

Of course, I have a vested interest in this whole conversation as the head of a small Catholic non-profit podcast network. I certainly wouldn’t be averse to some big player wanting to donate/invest money in our operation to help us keep going and reach more people.

Podcasting Equipment For Beginners

As someone who has been involved in podcasting for almost a decade and who podcasts as a full-time job now, I often get asked for recommendations for podcasting equipment for beginners. I wish I had a good quick answer for that, but I don’t. That’s because there is a lot to consider first.1 But before we get into the equipment, first dispose of any ideas that podcasting is like what you see on TV shows like God Friended Me. Just no.

What kind of podcast?

Is this going to be informal for a few friends? Are you going for a wide audience? Are you planning on commercializing it? Are you podcasting for your business or organization?

Where will you record it?

At your desk? In the car? On the go? Coffee shops? At a podium or lectern? In a lot of different places?

Who will you record it with?

Are you making a solo podcast? Are you doing a podcast with a co-host? A group of people? The same people or a changing panel?

How will you record it with them?

If you’re recording with other people, will they be joining you in your office? Via Skype or other remote service? In a car? Outside? On the road?

How much is your budget?

You can spend almost nothing up to thousands of dollars, although a decent setup that can last you through several advances in expertise can be had for a couple hundred dollars.

How long do you think you’ll be doing this?

Are you not sure if you want to make a commitment? Are you looking to experiment? Or do you plan on doing this years with a regularly scheduled show?

Starting small

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In Response to IRL, by Amy

It’s an odd feeling to find myself even in partial disagreement with my friend Amy Welborn, and I am now doubting myself, but I will press on nonetheless. Amy is writing this week about technology and today she writes about the Church, evangelization, and technology.

To be sure, there’s much I agree with. Like her, I believe that parish and diocesan websites are vitally important and need to be done better. Parish websites, first and above all, need to make it easy for people to get the information they came for, usually the Mass times, including the holy day of obligation Mass times. They also need to be kept up to date. The worst failing of parish web sites is out of date content and the second worst is the failure to put new content up. I have held that every parish needs someone whose primary job is to go to every meeting possible and otherwise to badger the staff for stuff to put on the web site (and in the bulletin). Read More and Comment

Social Media Sound and Fury, Signifying Nothing

Men in business suits boxing in a ring

The latest tragedies grabbing the headlines and especially the ensuing bluster on social media have reinforced for me why I have lately decided to stop engaging in discussions about these things there.1 In fact, I have been using a browser extension called FB Purity to block any updates that contain certain keywords from appearing in my timeline.

It’s not that I’m a heartless ogre who doesn’t care about making our country safer or protecting it from dastardly forces. Nor does it mean I don’t care about the Catholic Church and her doctrines and teachings and whether some of her leaders are undermining them.

It’s that I don’t believe that bluster and acrimony on Facebook and Twitter are going to change a damn thing. No, wait, it will change something: It will make me more bitter and angry and sinful.

Much of what passes for discourse on subjects like gun control or Donald Trump or Pope Francis consists of straw man arguments, emotional venting lacking in rational thought, failures to engage charity or to give the benefit of the doubt, silly memes that usually contain falsehoods and/or that mock others without engaging them. Then the comments on these posts devolve into shouting matches and insults that drown out anyone trying to make rational, intelligent responses.

Shakespeare could have been describing these “antisocial” social media debates when he wrote in “MacBeth”: “It is a tale. Told by an idiot, full of sound and fury, signifying nothing.”

And in the end, no one ever has their mind changed about a single thing. I’ve never seen one of these shouting matches result in someone saying, “You know what? You’re right! I’ve been wrong all this time. I’ve changed my mind.”

So what’s the point of it all?

Now, you may ask me why I haven’t just deleted my social media accounts, like so many other people have. For one thing, social media is part of my job. I need to be there to administer and monitor several social media sites associated with my work. For another thing, once I’ve excised the vitriol from my timelines, I can engage with my family and friends in uplifting and fun discussions and share news of our lives and share articles about interesting or uplifting topics. Social media doesn’t have to be a wasteland. It’s what you make it.

I choose not to make it a place of anger and falsehoods and cheap ideological grandstanding.

  1. In the interest of full disclosure, I will admit I’m not always successful in staying out of them. But I nearly always regret it. ↩

More Tales of Social Media Marketing Mistakes

Earlier this year I wrote a blog post1 about college students moving to low-tax states. I wanted to illustrate it with an image of a young person house-moving and found one on Flickr on the account of a small moving company that looks to appeal to young people. The photo was available under a Creative Commons license with an attribution requirement. So I used the photo under the terms they had provided.

Fast forward to earlier this month. I get an email from a marketing company. Thank you, they said, for featuring our client on your web site, but we need you to hyperlink the image so that it directs readers to our web site. They didn’t tell me which photo or where it was on my site. My blog has been around for nearly two decades and has thousands of entries. I didn’t know what they were talking about.

Eventually through some sleuthing, I figured out which blog post and photo. First, I wasn’t featuring their client on my site. I was using their photo—in accordance with the usage restrictions they had listed—to illustrate an unrelated story. Second, I had followed the attribution requirements that they selected when making the photo available. Third, that’s not how my site software works. I can’t hyperlink the “hero” image at the top of my blog posts.

I didn’t want the hassle so I just found another image on a different site that was about “moving” and replaced theirs. Then I sent the PR person an email in reply telling her, “Never mind, I’ve replaced the image with one unrelated to your client that doesn’t have special requirements.”

So instead of free advertising for her client (the logo was prominent in the image), they get nothing. Rather than increase her client’s virality and Google-rank, she decreased it by making a silly and annoying request. If they want people to handle their images differently, then they should say so up front in their rights disclosure.

  1. I’m not linking the post or mentioning the mover because it’s not relevant. ↩

A Civil Discourse of Personal Affront

Because the world needs another armchair sociologist to diagnose what’s wrong with society, I’m going to tell you a difficult truth: When something bad happens in the world, it’s not about you. When someone posts a critical meme, it’s not about you.

What regularly happens on my social media is that someone posts a meme or link to an article or a news report and people lose their minds. They are offended or outraged or triggered. Here’s a real world example: “Your great-grandparents had eight kids. Your grandparents had four. Your parents had two. You had an abortion and a dog.”

Now, that’s rude. It’s trying to make a point—and maybe a good point about demographic changes or a lack of openness to life or something similar—but it fails because it’s wrapped in an outer layer of judgmentalism and lack of tact.

In a civil society, we would note that it’s rude and then move on. We ignore it and don’t grace it with a response.

In our current society, we take it personally. We fire back in the comments. We mock. We spit vitriol and fire. We declaim that in our case we haven’t had multiple children because of fertility issues and how can you be so hurtful? Or we haven’t had children because we’re not ready to make that leap. Or we love our dog. Or my grandparents had one child and so you’re attacking my lovely grandma who was a saint.

A civil society functions not because everyone is nice to everyone else all the time. Given human nature, that sort of place can’t exist. Civil society functions because we let occasional failures in social graces and basic kindness pass by unheeded. We smooth out the bumps in social discourse, perhaps by giving the benefit of the doubt or silently—silently!—resolving to not give that person the opportunity to be rude again.

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Complexity

This article discusses Apple’s manufacturing process for nearly all of its products, machining aluminum at a scale unlike any other company in the world. It is a fascinating discussion of Apple’s fanatical attention to detail and the amazing enormity of the scale at which it works.

I bring it to your attention not simply to praise Apple or its products, but to bring up a different point, namely that nearly everything is more complicated than you think it is. You see, the impetus for the linked article was a claim that the iPhone 8 would be made of industrial ceramic, like the new Apple Watch Edition, instead of the current machined aluminum. But the author of the post points out all the reasons why that can’t be so.

Many of those reasons are things that only someone involved in the world of industrial-scale manufacturing would know. But they are very real limitations… or at least challenges. But unless you inhabit that world, you wouldn’t understand.

I’ve found this to be applicable in nearly sphere of life. I’ve been on the inside of a number of organizations, including a few with controversial public faces. And almost invariably I have found that critics and kibitzers think they know what’s going on when they really don’t. They imagine motives and capabilities and options that are mere figments of their own imaginations and wishful thinking.

So the next time you (or I) are tempted to say, “Of course they should do X because this is what they’re thinking,” pause for a moment and consider that may be they shouldn’t because maybe they aren’t because probably you don’t know.

Facebook as Global Censor

The editor of a Norwegian newspaper has written an open letter to Facebook’s Mark Zuckerberg after Facebook removed a famous documentary photograph from the newspaper’s Facebook page.

The photo in question comes from the Vietnam War and shows a young girl, naked, running in terror from a bombing. It’s horrifying and disturbing and was a key to ending US involvement in that war. Facebook called it child pornography.

The newspaper editor says that Facebook’s standards, written in a California conference room, should not be applied in a blanket way to a global audience.

On the one hand, I can see that there is content that I would find highly objectionable that others would defend posting on the same grounds of diverse opinion and free speech.

On the other hand, I am afraid that a global communications platform used by more than one-seventh of the world’s population (and growing) unilaterally decides what is appropriate and what is not.

Whether it’s deciding that clergy and religious cannot be identified by their titles or declaring certain sensitive topics out of bounds, Facebook as a corporation has too much power.

We used to worry that Google’s control over search results could be used to manipulate the public (and still do). We should worry that Facebook’s censorship could be used to do the same thing.

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