Don’t get me wrong; I think it’s just fine to give a priestly blessing to all kinds of inanimate objects. And what some Christians consider scandalous is not always scandalous to Catholics: dancing, drinking, and card games are all verboten by some, but not by Catholics.
Still, I think a priest who gives a public blessing to a new Hooters restaurant has stepped over a line. I’m not saying that it would always be wrong to patronize the place. I’ve never been to one so I don’t know if it’s as bad as some say. Perhaps it’s no worse than other sports bars that hire pretty waitresses to attract male customers. But perception is as important as reality in many things and the perception of Hooters—aided in no small part by the company’s own marketing efforts in this direction—is that it’s all about sex and the exploitation of its employees.