My Podcasting Workflow: Distribution and Promotion

I’m sometimes asked about my podcasting workflow, how SQPN goes about recording, editing, distributing, and promoting our shows. This is the fifth in a series of posts that explain the multiple steps that take me from the beginning to the end of the process for each show we produce. The first post was about my hardware setup, the second was on research, prep, and organization, the third was how I record the shows, and the fourth was how I edit the audio.

Once the editing is complete, I have a single uncompressed WAV file of the show, which if it’s an hour-long show, could be about 1GB in size. Obviously, this is not ideal for a podcast. From here, we need to compress the audio into a distributable format, create the various pieces of artwork for the cover art, the web site, and social media; create an audio-only video for YouTube; post the episode to the website, which will then distribute the show to the various podcast directories; create and schedule a series of social media posts to promote the episode; and do all the organization cleanup and preparation for the next episode.

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Raising the Betts #51: Lots of Grilling

In this episode, the farmers market is open again and the Betts discuss how different is now (hint: drive-through), plus they made lots of great recipes on the grill (because the weather’s been so nice), and then Cardinal Seán’s homily on Jesus’ last two commands: Love one another and make disciples of all nations.

Raising the Betts #50: The JohnPauls

In this episode, the Betts had a parade for their nephew JohnPaul, who once embraced his namesake saint in Rome and has now become a US Army officer. Plus a daughter’s birthday, a Mother’s Day out, movies recommended and shows not recommended, and remembering to give a reason for your hope with gentleness.

The Church Needs to Plan for the Recovery

Cue the cliché: We are living in unprecedented times. Actually, in some ways we aren’t. The world–and specifically here I’m going to address the situation of the Catholic Church–has faced pandemics before and much worse ones at that. We’ve seen lockdowns and separation from the sacraments and all and I don’t want to retread that familiar ground.

But what’s unprecedented this time is the ability to connect with one another despite our separation. Since the the beginning of the US lockdowns in March (and before that in Italy and other places in Europe), we’ve seen how we can still connect, do our work, go to school, order groceries and takeout, entertain ourselves, and most importantly, pray together through our computers and phones and tablets. It’s especially gratifying to see how our priests and parishes have responded in an almost entirely grassroots manner to provide us with live-streamed Masses when we were cut off from our communal celebrations in our churches (sometimes to hilarious, Facebook-filter effect). Kudos to the men of the collar for stepping up, often in areas they weren’t comfortable in, to figure out to get connected and online and streaming, almost instantly.

But as the weeks drag on and we receive increasingly dire predictions for how long we’re going to be like this, questions arise. Yes, even as some states have started to ease restrictions, many lockdowns will last into June at least. And even then, we are warned, life will not go back to pre-February 2020. We will continue to have restrictions on gatherings and requirements to maintain distance and/or wear masks and more. We are also warned that a second wave of the coronavirus will probably hit us in the fall, perhaps even worse than the first wave. This is our life for the time being.

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