On Evernote’s Pricing Changes

On Evernote’s Pricing Changes

It’s no secret that I’ve been a big Evernote fan since 2009 when I became premium user. I’ve written many times about my various workflows that have turned it into my second brain and an indispensable part of my life. Looks like that’s going to be put to the test.

Evernote has announced some big changes to its pricing structure and feature set. To sum up: The free tier will be restricted to just two devices; the plus tier will be $35 per year and the premium tier will jump from $45 per year to $70 per year.

The company has been undergoing some rough times the past few years, including ousting a couple of founders and paring down their offerings. The reality is that they probably tried to do too much, especially in areas that weren’t its core business. And so they need to start turning some of those free users into paid users, which makes sense. But the increase on those of us on the top tier is a big jump, about a 55% increase.

Given the relative stagnation of the product in the past few years, the loss of some functionality (i.e. Evernote Hello), and the uncertain future, it’s a lot to ask premium users to buy into. I could go down to Plus level, but I use some of the Premium features all the time.

On top of that is the ever-increasing number of software products and services demanding more and more subscription payments. There’s only so much money available for such things.

My current annual subscription is paid up until next March (lucky for me) so I guess I’ll wait to see if there any new features (Markdown support?) between now and then that justify the cost and if there’s more certainty about Evernote’s future.

I just know that switching to anything else is going to be a major pain because I’ve been so heavily invested in it.

Written by
Domenico Bettinelli