Ford’s Creepy Post-Sale Come-On
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Ford’s Creepy Post-Sale Come-On

[lead dropcap="yes"]Talk about skeevy marketing attempts. We bought a used van from a Ford dealer back last May and it came with a limited 36 month/36,000 mile warranty that started from the day it was new in 2015, not when I bought it. The sales manager had tried to get me to bite on an extended warranty, but I know enough not fall for paying thousands of dollars in case I need a several hundred dollar repair.[/lead]

This week, I got a letter from Ford, marked “Warranty Expiration Notice”. That’s odd, I thought, the warranty shouldn’t expire for another 1-1/2 years. Ah, but when I read it I saw it said: “Our records indicate that you drive more miles than the average driver” and then estimated my mileage at 26,000 miles. Now, keep in mind I have not returned my van to the dealership for any service since we bought it.

So how do they know how many miles we drive? They don’t! This is pure marketing deception. In fact, we don’t drive nearly as many miles as they think and there’s no way for them to know how many miles we drive.

Is it any wonder people hate the car buying process and dealing with car companies?

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