I’m interrupting my mental health day (see below) for this grammar rant. (Nothing focuses the mind like a good rant.)
I am starting a new campaign against the use of the word “impact” as a verb substitute for the word “affect” as in “That movie really impacted me” which brings to mind really nasty gastrointestinal imagery. The misuse of the word is everywhere and I’m not sure why. Is it because it’s supposed to convey more power, more energy, more ... something?
“Affect” is really a very good word. Use it. Love it. Stop abusing “impact.” Please.
Rant over. Back to my stupor.
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