There’s a new advertising campaign originating out of Phoenix called Catholics Come Home. Using slick commercials and a high-tech web site, the campaign seeks to goad the conscience of lapsed Catholics to re-discover (or discover for the first time) why their Catholic faith is important to their lives, their families, and their eternity.
They have three commercials at the moment: “Epic 120”, which is a two-minute tour through the impact the Catholic Church has had on history and still does today; “Movie” which reminds us that after our lives end we will review our lives (like a movie) and will get to evaluate what we have done; and “Mix”, which shows individual Catholics explaining how they left the Church, why they came back, and what a difference it’s made.
These are high-quality productions, as good as anything out there. Kind of reminds me of those Church of Jesus Christ of the Latter-Day Saints commercials the Mormons used to do, including the offer of a free book.
The local Phoenix Catholic newspaper, The Catholic Sun, did a story on the start of the campaign in that diocese recently. They say the average Phoenix household will see the commercials 13 times between now and Easter.
And if it’s successful—and they have the money for it—they’ll expand into other dioceses. Looks promising.