It’s a sign of the times that marketers would see the Number of the Beast as a great marketing gimmick. Specifically, they see the upcoming date of June 6, 2006—6-6-06—as an opportunity to flack everything from the new “Omen” movie to Ann Coulter’s latest book to a Satanic heavy metal music.
Of course, for the past 62 years, June 6 has had a very much more important meaning. Can you guess what it was without looking at the link? If you did, you’re either over the age of 35 or didn’t have a public school education. A little something more about that particular June 6.