More Tales of Social Media Marketing Mistakes

Earlier this year I wrote a blog post1 about college students moving to low-tax states. I wanted to illustrate it with an image of a young person house-moving and found one on Flickr on the account of a small moving company that looks to appeal to young people. The photo was available under a Creative Commons license with an attribution requirement. So I used the photo under the terms they had provided.

Fast forward to earlier this month. I get an email from a marketing company. Thank you, they said, for featuring our client on your web site, but we need you to hyperlink the image so that it directs readers to our web site. They didn’t tell me which photo or where it was on my site. My blog has been around for nearly two decades and has thousands of entries. I didn’t know what they were talking about.

Eventually through some sleuthing, I figured out which blog post and photo. First, I wasn’t featuring their client on my site. I was using their photo—in accordance with the usage restrictions they had listed—to illustrate an unrelated story. Second, I had followed the attribution requirements that they selected when making the photo available. Third, that’s not how my site software works. I can’t hyperlink the “hero” image at the top of my blog posts.

I didn’t want the hassle so I just found another image on a different site that was about “moving” and replaced theirs. Then I sent the PR person an email in reply telling her, “Never mind, I’ve replaced the image with one unrelated to your client that doesn’t have special requirements.”

So instead of free advertising for her client (the logo was prominent in the image), they get nothing. Rather than increase her client’s virality and Google-rank, she decreased it by making a silly and annoying request. If they want people to handle their images differently, then they should say so up front in their rights disclosure.

  1. I’m not linking the post or mentioning the mover because it’s not relevant.

Who Are These People In These Stories?

Beth Teitell is a “life in these modern times” reporter for The Boston Globe, who writes stories about the foibles and challenges of the fast-paced technological era we live in and how “ordinary” people cope1, often with a dollop of humor or irony. Some of her recent articles have focused on millennials ordering fast-food takeout instead of cooking their own meals; families texting each other within the same house or even the same room; teen boys who regularly take Ubers, usually prompted by parents too busy to drive them around; the fact that $1 million in Boston buys you a fixer-upper; the phenomenon of the “she shed” as a reaction to man caves; and so on.

The ever-present common elements in almost every story include:

  1. The busy, harried working mom who sounds annoyed by the demands her family places on her.
  2. The guilty parent who knows their kids are way more pampered, sheltered and coddled than they ever were as a kid, but does it anyway, while simultaneously piling a work/play schedule on the children that would kill a 50-year-old with stress in the name of “getting into a good college.”
  3. The desire to be like all the other professional working women whose opinions they value above all others.
  4. Almost exclusively upper-middle class to upper incomes and hometowns in the toniest suburbs or neighborhoods of Boston
  5. The phrase “Don’t judge me, but…” followed by an excuse for a display of conspicuous excess.

The story that prompted this post was her article on parents relying on Uber to shuttle their kids to and fro instead of doing it themselves. What’s ironic is that I just remembered that three years ago today, I wrote a similar post about an article Teitell wrote about the ways that pre-Uber carpooling had taken over the lives of these well-heeled families and I see how both articles unspool in the same ways.

As I read these articles, I’m left scratching my head. Who are these people? Is this supposed to be what passes for middle class family life in the Boston area? Because none of these stories ever look like me and my family or any family I know.

If these do reflect a widespread reality, they make me tremble for what we’re doing to ourselves. The disconnection among family members, the barely concealed annoyance with family, the me-first individualism, the entitlement attitudes, the life-altering stressfulness: Is it any wonder people are feeling fractured and unrooted and dissatisfied more than ever before?

I wonder if this is a coastal or big city or Northeast phenomenon or if it’s fairly universal. But while it makes me worry about our country, at least I feel pretty good about how we’re doing as a family.

  1. And by “ordinary”, they usually mean “families who make seriously north of six figures in well-to-do suburbs and Boston neighborhoods.”

An Analysis of Media Bias in Today’s Boston Globe

Journalists often dismiss claims of liberal media bias from conservatives as sour grapes or just plain partisan whining. Most journalists, in fact, think of themselves as impartial and balanced in their coverage of the news. So here’s an object lesson in why people think mainstream media are biased.

In today’s Boston Globe, we have an article looking at some lawsuits filed in New Hampshire against a new voter identification law. Right from the start, in the very lede, we see the journalist’s point of view on display:

The League of Women Voters of New Hampshire and three New Hampshire voters are suing to block a new state law that toughens voter registration requirements, part of a nationwide pushback against restrictions that advocates say are aimed at discouraging students, minorities, and other Democratic-leaning voters from going to the polls. [Emphasis added]

Notice that the description and characterization of the law is entirely from the point of view of those who oppose it from the Democrat side. Of course, proponents of the law wouldn’t say their motives were aimed at discouraging Democrat voters. So why do they support it?

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A Civil Discourse of Personal Affront

Because the world needs another armchair sociologist to diagnose what’s wrong with society, I’m going to tell you a difficult truth: When something bad happens in the world, it’s not about you. When someone posts a critical meme, it’s not about you.

What regularly happens on my social media is that someone posts a meme or link to an article or a news report and people lose their minds. They are offended or outraged or triggered. Here’s a real world example: “Your great-grandparents had eight kids. Your grandparents had four. Your parents had two. You had an abortion and a dog.”

Now, that’s rude. It’s trying to make a point—and maybe a good point about demographic changes or a lack of openness to life or something similar—but it fails because it’s wrapped in an outer layer of judgmentalism and lack of tact.

In a civil society, we would note that it’s rude and then move on. We ignore it and don’t grace it with a response.

In our current society, we take it personally. We fire back in the comments. We mock. We spit vitriol and fire. We declaim that in our case we haven’t had multiple children because of fertility issues and how can you be so hurtful? Or we haven’t had children because we’re not ready to make that leap. Or we love our dog. Or my grandparents had one child and so you’re attacking my lovely grandma who was a saint.

A civil society functions not because everyone is nice to everyone else all the time. Given human nature, that sort of place can’t exist. Civil society functions because we let occasional failures in social graces and basic kindness pass by unheeded. We smooth out the bumps in social discourse, perhaps by giving the benefit of the doubt or silently—silently!—resolving to not give that person the opportunity to be rude again.

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The Tech Press is Sad So Everything is Terrible

The tech pundits are sad and it shows in their reporting.

It’s fairly evident that most tech pundits writing for the big blogs and publications and making podcasts and videos lean left in their politics. Most of them are based either in the Northeast or on the West Coast where the liberal bubble is the strongest. If you have read The Verge or Engadget over the past couple of months, for instance, their disdain for Donald Trump and Republicans have been quite clear. (Heck, even non-tech blogs, like Food52 and TheKitchn food blogs, have engaged in the misery-making.)

And so, ever since the election on November 8, much of the tech press has sounded like a bunch of emo teens whose future prospects include unemployment, student loans, and their parents’ basement. Everything sucks.

The new Apple MacBook Pros suck. Amazon’s Echo sucks. New videos games aren’t very good. Smartwatches are done. There are no more good gadgets being developed. Fitbit buying Pebble is the end of the scrappy Kickstarter success stories. Samsung’s phones are exploding (okay, that one is true.) It’s an unrelieved pottage of doom and gloom.

Plus, these supposedly tech-focused publications seem to veer off into pure politics an awful lot, editorializing on US national politics that have nothing to do with tech, perhaps in an attempt to make themselves feel better.

This is connected to the now-tired meme that 2016 is the worst year ever because, I guess, Donald Trump is president instead of Hilary (and less often now, Bernie Sanders) and because a bunch of famous people died. Not that famous people didn’t die in other years, but these are famous people important to Generation X and we have now replaced Baby Boomers as the most self-important generation.

Sometimes I want to just shake them all and tell them to snap out of it. I’ve already taken a break from several podcasts, like MacBreak Weekly, which has descended into a purgatory of “Apple is doomed” rhetoric, where all of the hosts spend their time taking about which non-Apple gear they’re switching to. Instead, I’m spending my time on podcasts like Mac Geek Gab and Mac Power Users, where I can actually learn something about how to use my gear to be more productive and make my life better.

I get being disappointed after an election, but a whole industry going into a funk over it? That’s a bad sign of an industry that may be a little too monolithic in its composition.

If Only We Could Drive the Speed Limit

This is a bit of media criticism and a bit of political criticism. First the politics. The Boston City Council and the mayor have decreed that the default speed limit in the city will decrease from 30mph to 25 mph starting January 9. Their stated purpose is to reach their goal of eliminating traffic fatalities by 2030.

Whatever the practicality of that goal (I think it’s a bit naïve to think you can eliminate traffic fatalities in a city this size), the fact that they believe lowering the speed limit will accomplish their goal is astounding. No obeys the speed limit now, so why do they think lowering it 5 miles per hour will make anyone obey it more than they do today?

Then there’s the reality that traffic in Boston rarely moves at the speed limit anyway because it’s always so congested.1 Even the photo the Globe uses to illustrate its story (click the link), shows standstill traffic on a 30mph road. Yet, this is the basis of their claim.

At least 17 people have died in car accidents this year on Boston’s streets — 12 of whom were pedestrians. In a statement, Walsh’s office expressed hope that the stricter rules would lead to fewer deaths, because crashes become more deadly at higher speeds.

However, as I think of all the auto vs. pedestrian fatalities I recall from reporting, most have been due not to speeding vehicles, but from large vehicles trying to maneuver through congested intersections, like the truck that took out a bicyclist in Allston or the Duck Boat that took down the scooter on Beacon Hill.

In fact, it would be helpful to know just how many traffic fatalities in Boston were due to speed as opposed to other causes. It might even be something an enterprising reporter could find out. Unfortunately, and this is my second complaint, the reporter didn’t bother. All too often, journalists fail to ask the basic questions of fact that help us understand a story and put it into context. We’re often left with more questions than we began with. So the journalists fail their basic task.

Eliminating traffic fatalities is a laudable goal, but Pollyanna-ish, ineffectual gestures are’t going to get us there. Would that journalists would help hold politicians accountable for making them.

  1. Roads where traffic travels faster at times aren’t city roads, but state or federal highways, like Storrow Drive or the Central Artery.

Complexity

This article discusses Apple’s manufacturing process for nearly all of its products, machining aluminum at a scale unlike any other company in the world. It is a fascinating discussion of Apple’s fanatical attention to detail and the amazing enormity of the scale at which it works.

I bring it to your attention not simply to praise Apple or its products, but to bring up a different point, namely that nearly everything is more complicated than you think it is. You see, the impetus for the linked article was a claim that the iPhone 8 would be made of industrial ceramic, like the new Apple Watch Edition, instead of the current machined aluminum. But the author of the post points out all the reasons why that can’t be so.

Many of those reasons are things that only someone involved in the world of industrial-scale manufacturing would know. But they are very real limitations… or at least challenges. But unless you inhabit that world, you wouldn’t understand.

I’ve found this to be applicable in nearly sphere of life. I’ve been on the inside of a number of organizations, including a few with controversial public faces. And almost invariably I have found that critics and kibitzers think they know what’s going on when they really don’t. They imagine motives and capabilities and options that are mere figments of their own imaginations and wishful thinking.

So the next time you (or I) are tempted to say, “Of course they should do X because this is what they’re thinking,” pause for a moment and consider that may be they shouldn’t because maybe they aren’t because probably you don’t know.

Facebook as Global Censor

The editor of a Norwegian newspaper has written an open letter to Facebook’s Mark Zuckerberg after Facebook removed a famous documentary photograph from the newspaper’s Facebook page.

The photo in question comes from the Vietnam War and shows a young girl, naked, running in terror from a bombing. It’s horrifying and disturbing and was a key to ending US involvement in that war. Facebook called it child pornography.

The newspaper editor says that Facebook’s standards, written in a California conference room, should not be applied in a blanket way to a global audience.

On the one hand, I can see that there is content that I would find highly objectionable that others would defend posting on the same grounds of diverse opinion and free speech.

On the other hand, I am afraid that a global communications platform used by more than one-seventh of the world’s population (and growing) unilaterally decides what is appropriate and what is not.

Whether it’s deciding that clergy and religious cannot be identified by their titles or declaring certain sensitive topics out of bounds, Facebook as a corporation has too much power.

We used to worry that Google’s control over search results could be used to manipulate the public (and still do). We should worry that Facebook’s censorship could be used to do the same thing.

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